Getting Down To Basics with
Online Identity Management
Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. There are those who build brands using online presence. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want some parts of your identity revealed while others to be hidden. How can you achieve this?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.